Colocation 4.0: What is it and Why the Industry Needs it?

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In today’s market, 80% of the demand for colocation is coming from the hyperscale companies with the balance of 20% split between tier two and regional cloud providers. No one is disputing that the demand is increasing exponentially. In fact, all you hear about is the rapidly rising data volumes and the increasing rate of data generation reports are forecasting that the global volume of data is expected to hit 175 zettabytes by 2025.

This rising tide of data generates a lot of excitement however simultaneously it can create challenges, especially for the smaller software and cloud providers who are competing in this new era of data-driven transformation. These smaller colocation customers are facing pressure competing in a market where the data storage, management or security capabilities required are beginning to outstrip what these organizations can feasibly accomplish unaided.

Maincubes believe that as a colocation operator they must look to support these customers by helping to create solutions which overcome the challenges they face whilst concurrently allowing their smaller customers to remain competitive in a rapidly changing market. More information about this can be found in the whitepaper that maincubes released entitled ‘A marketplace of digitalization instead of just a server room’. In this paper, the company explain that organizations with their own data centers, as well as the smaller cloud and software providers, should be considering colocation as the choice for meeting the demands for data management and security as well as for other aspects of their businesses. This is especially relevant in the age of General Data Protection Regulation (GDPR) and is one of the reasons that many are turning to colocation.

Oliver Menzel’s vision is to pivot maincubes to meet the needs of these smaller customers. In his own words, Colocation means more than just space and racks now, it means offering high levels of availability and reliability, cutting-edge security concepts and scalability — and that’s just the beginning.

Maincubes believe that this theory, ‘Colocation 4.0’, must be the new standard. Essentially, this means a colocation model that offers smart concepts which empower and pave the way for revolutionary capabilities and provide customers with the digital freedom they need to operate effectively. Businesses are in desperate need of a data center partner that can align with them to be part of a new, agile, value-added chain, flexibly supporting rapid product cycles and shorter delivery times — and this is a reality that maincubes can materialize.

Maincubes have created ‘Secure Exchange’, a marketplace to provide an ecosystem where cross connectivity can take place between different providers.  Using ‘Secure Exchange’, customers can connect to each other and exchange services over a highly connected, secure network. This concept enables clients to expand their ecosystem and easily consume each other’s services with the correct governance and security in place. This approach will be extended beyond the maincubes facilities and deployed to other colocation facilities as a stand-alone product.

Using the cloud connectivity and public cloud access enabled by Epsilon, ‘Secure Exchange’ will be accessible from 120 pops globally.

Maincubes’ ‘Secure Exchange’ is already launched and it provides the following services: Direct cloud access, Internet exchange direct access, Data center interconnect, CDN and DDOS.

To learn more about Colocation 4.0 or how maincubes is meeting the evolving data-centric needs of customers, download the whitepaper here.


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