The Rise of AI

"Cloud and Data Center Infrastructure in the AI Era"

08:30am – 06:30pm
18th June, 2024
The Savoy, London
Event Agenda
Join us for ‘The Rise of AI: Cloud and Data Center Infrastructure in the AI Era,’ where we delve into the transformative power of artificial intelligence in shaping the future of cloud computing and data center infrastructure. This dynamic event will feature insightful discussions and practical insights on how organizations can prepare their infrastructure to harness the full potential of AI. From optimizing cloud architectures to enhancing data center capabilities, our agenda will explore key strategies and best practices for ensuring that your infrastructure is primed for AI-driven innovation. Don’t miss this opportunity to stay ahead of the curve and unlock the possibilities of AI in your organization’s digital transformation journey.

08:30am - 09:15am

Morning Coffee and Breakfast

PLENARY

09:15am - 09:20am

OPENING WELCOME

Steve Foley

Co-Founder

Digital Infra Network

09:20am - 10:00am

Navigating the Impact of AI Expansion: Challenges and Strategies in EMEA Data Centers

AI is driving unprecedented industry growth; this surge in capacity is placing unparalleled demands on the data center sector. Multi-hundred MW sites are becoming the new standard for hyperscale operators, attracting significant private equity and investment to fund the increased demand. How will the industry cope with this rising demand for powered land, MEP infrastructure, and how will this impact the sector’s sustainability commitments? This session sets the stage for the day, aiming to address the challenges confronting the builders and consumers of AI and explore issues related to hardware supply, data center design, power infrastructure, and the high-capacity connectivity of these “AI Factories,” representing the data centers of the future.
How can traditional enterprises and mid-level operators guarantee their access to this market and maintain relevance amidst the ongoing industry transformation?

Michael Winterson (Moderator)

Managing Director

EUDCA

Doug Loewe

CEO

KAO DATA

Tim Bawtree

Founder, Chairman & CEO

Quantum Switch

Claudia McHugh

Senior Director Business Development

VIRTUS Data Centres

Siobhán Nagle

Development and Strategy Specialist

Real Estate

10:00am - 10:30am

Rethinking the Future Landscape of Edge Data Centers

As AI infiltrates every industry, what will be the impact on Edge Data Center operators? While the training of large language models is destined for larger facilities, inferencing is expected to shift towards the edge, particularly within metro data centers. How will catering to these emerging Generative AI Workloads change traditional approaches to designing, constructing, and operating metro facilities? What will determine their locations, and how will these centers navigate the complexities of power and cooling in response to evolving AI demands? This session aims to unravel the intricate ways in which AI is reshaping the future landscape of edge data centers. Not every data center operates at a hyperscale level. How can you capitalise on this shift and align with the evolving landscape, regardless of the type of enterprise or industry you belong to?

Loren Long (Moderator)

Principal

Clear Sustainability

Thor Johnsen (Moderator)

Managing Partner

Digital Gravity Infrastructure Partners

Dr. Christopher Stief

CEO & Co-Founder

Data Castle

Dushy Goonawardhane

Managing Director

Stulz Modular

Adrienne Jan

Chief Product Officer

Scaleway

Derek Webster

Managing Director

Andget Limited (Advisory & Consultancy)

10:30am - 11:00am

Could the advent of AI factories usher in a new era dedicated to energy-efficient computing and the establishment of increasingly sustainable data centers?

While Moore’s Law has long been the driving force behind the evolution of computing and modern data centers, we now require a shift in approach. Engineers can no longer rely on packing more transistors into the same space with the same power, necessitating a paradigm shift towards achieving more with less.
Next-generation CPUs and GPUs are fueling the AI revolution. These chips exhibit significant performance gains over traditional processors, allowing for more to be accomplished within the same power envelope. AI factories will be able to handle significantly more workloads and traffic with a lower power footprint. This newfound efficiency allows for a more potent utilization of existing data center infrastructure. As a result, the integration of AI, coupled with innovative hardware solutions, is reshaping the landscape of computing, paving the way for more sustainable and resource-efficient data centers. How can you incorporate these efficiency gains into your company’s data center roadmap, regardless of your size and deployment?

Stefan Frenzel (Moderator)

Managing Director

DME

Ross Verrall

Services Operations Manager

Nvidia

Tony Doyle

Head of ICT Services

Blackpool Council

Zahl Limbuwala

Operating Partner

DTCP

Colm Shorten

Senior Director- Data Centres,

JLL

Ash Patel

SVP Operations

NScale

11:00am - 11:30am

MORNING COFFEE BREAK

11:30am -12:00pm

How will the underlying data transfer infrastructure keep up with the demands of AI-driven applications?

As we move into the era of AI, these applications pose several challenges related to network and connectivity. How does network architecture need to evolve to support the increased data transfer rates and low-latency communication essential for AI applications?
What role will high-capacity connectivity play in AI inferencing at the edge? How will adaptive networking evolve for AI workloads, and what impact will AI have on a data center in terms of its connectivity requirements?
We explore strategies to ensure your data center infrastructure is network-ready for the applications of the future.

Charlie Bernard (Moderator)

Director Growth Strategy, EMEA

Centersquare

Rob Freeman

Global Sales Lead- AI/ML Data Center Networking

Juniper Networks

Tobias Hooton

CEO & Founder

Stelia

David Hughes

Vice President of Engineering

Genesis

12:00pm - 12:30pm

What impact will AI have on driving the transformation of cooling in the data center? What are the limits of traditional cooling, and can existing data center infrastructure cope with higher-density AI workloads?

Liquid cooling offers the potential for more efficient heat dissipation, enabling higher density per rack and increased thermal performance in the data center. The decision to use liquid cooling requires careful consideration of the various vendors and technologies available in the market. Finding the right solution and partner is critical before making this decision.
As technology evolves and the demand for high-performance computing increases, the role of AI and the growing rack density may be the industry driver that boosts the adoption of liquid cooling in data centers.
We delve into the interface between cooling vendors, server and chip manufacturers, application consumers, and the crucial task of bridging gaps within this diverse ecosystem.

David Gyulnazaryan (Moderator)

Director/ Principal

Impleon

Dino Foderaro

CRO

Accelsius

Alex Brew

Regional Director

Vertiv

Jaime Comella

Lead Data Center Architect

AQ Compute

Marcus Bartolini

Sales Director

Lefdal Mine Datacenter

Rob Elder

CCO

Bulk Data Centers

12:30pm - 13:00pm

Keynote: Redefining data center design in the era of AI - Schneider Electric's Partnership with NVIDIA

Can applications like DCIM, Digital Twinning and CFD help traditional data centers accommodate the impact of higher rack densities in their environments?
Being able to adapt your data center to the changing nature of workloads through the use of digital twinning, computational fluid dynamics (CFD), and staying up-to-date with the latest generation of data center infrastructure management (DCIM) can significantly enhance efficiency, reduce energy consumption, and mitigate the impact of AI workloads in data centers.
By integrating these technologies, data centers can increase efficiency, reduce energy consumption, and proactively manage the impact of AI workloads on the overall infrastructure. Operators will need to adopt software-driven data centers to effectively manage data center operations in the era of AI workloads.

Tim Chambers

Director/Founder

Exuvi8

Colm Shorten

Senior Director- Data Centres

JLL

Marcus Bartolini

Sales Director

Lefdal Mine Datacenter

Matthew Baynes

Vice President

Schneider Electric

13:00pm - 13:50pm

Lunch & Networking in the Expo Area

13:50pm - 14:20pm

The global intention for organisations to deploy either On Premise or Cloud Based AI is clear - Will intention outpace your ability to fully adopt and integrate AI into your operations?

While the intention of organisations to adopt AI is clear, not all datacenter operators are hyperscalers. Enterprise operators must assess their readiness and address key challenges including power, cooling, and network infrastructure to effectively integrate AI into their business processes. By understanding the challenges, pitfalls, and opportunities associated with AI adoption and integration and choosing the right partners to scale with, organisations can maximise the benefits of AI and stay competitive in today’s rapidly evolving digital landscape

Marcus Bartolini

Sales Director

Lefdal Mine Datacenter

Dan Scarbrough (Moderator)

Co-Founder, CRO

Digital Infra Network & Stelia

Dave Strong

Director, Advisory & Professional Services

Hewlett Packard Enterprise

David Hughes

Vice President of Engineering

Genesis

Patrick Wohlschlegel

HPC/AI Solutions Director

Ori

Adrienne Jan

Chief Product Officer

Scaleway

14:20pm - 14:50pm

How can data center operators in Europe effectively scale to meet the rising demand for AI and cloud workloads?

Constructing and deploying data center infrastructure is a capital-intensive process that typically spans 12-18 months. Given the current demands reaching hundreds of megawatts, the key challenge lies in rapidly scaling the data center infrastructure to keep pace with the increasing needs of AI and cloud workloads.
In our discussion, we engage with European operators and their supply chain leading the way in constructing the next generation of data centers to meet these expanding requirements. Key strategic partnerships are essential in delivering this capacity on time and within budget.

Derek Webster

Managing Director

Andget Limited (Advisory & Consultancy)

Dan Scarbrough (Moderator)

Co-Founder, CRO

Digital Infra Network & Stelia

Spencer Lamb

CCO

KAO DATA

Martin Murphy

COO

Maincubes

Edgar van Essen

Managing Director

Switch Datacenters

Adam Levine

Chief Commercial Officer

Data4 Group

14:50pm -15:20pm

Powering AI Growth Responsibly

With the emergence of AI and the potential for energy shortages in Europe, we discuss strategies for responsible scaling and collaboration with grid infrastructure.
Key topics for discussion include balancing supply and demand, DERs enabling data centers to contribute to the energy mix while increasing resilience and reducing dependence on the grid, Micro Grids, and Grid-enabled facilities, Energy Storage, and utilizing backup power assets to create a more resilient and sustainable energy infrastructure.
Additionally, we explore the potential for public-private partnerships to collaboratively address energy challenges. How can governments, energy providers, and data centers work together to ensure power demands are met, and operators scale responsibly?

Steve Foley (Introduction)

Co-Founder

Digital Infra Network

Stefan Nilsson

Chief Commercial Officer

Conapto

Russell Payne

Application Engineer Manager

Vertiv

15:20pm - 15:45pm

Coffee Break & Networking

15:45pm - 16:20pm

Measure, Monitor, Act.

A year on from the introduction of the Corporate Sustainability Reporting Directive and recent introduction of the Energy Efficiency Directive, we discuss how this is affecting operators. Will new AI workloads impact these directives, do they go far enough, how are operators reporting and what tools are helping them? We will also unpack where are we heading in terms of standards and measuring, monitoring and acting on data to reduce emissions in the AI era.

Mark Acton (Moderator)

Head of Technical Due Diligence

Future-tech

Deborah Andrews

Professor of Design for Sustainability & Circularity

London South Bank University

Sarah Peterson

CEO & Co-Founder

Scope 3Tag

Jerome Totel

Director of Strategy & Innovation Group

Data4

Andy G. Lawrence

Executive Director

Uptime Institute Research

16:20pm - 17:10pm

Sustainable Data Centers in the AI era - a myth or a reality ?

The pursuit of sustainable data centers is a growing industry concern, especially with the advent of “AI Factories.” To ensure genuine sustainability, it’s vital for data centers to transparently demonstrate their efforts, avoiding accusations of Greenwashing. This entails clear communication of sustainability practices, supported by measurable metrics and transparent reporting.
A holistic approach is essential, addressing not only energy efficiency but also social responsibility, ethical sourcing, and an overall reduction in environmental impact. Acknowledging and mitigating the industry’s carbon footprint is crucial; responsible data centers focus on proactive strategies rather than relying solely on offsetting. Shifting from mere offsetting to owning and minimising their carbon footprint is key. Achieving true sustainability demands tangible actions, transparency, and a commitment to continuous improvement. By doing so, the data center industry can contribute significantly to global sustainability efforts, reshaping mainstream media perceptions.

Derek Webster (Moderator)

Managing Director

Andget Limited (Advisory & Consultancy)

Loren Long

Principal

Clear Sustainability

Jaime Comella

Lead Data Center Architect

AQ Compute

Michael Winterson

Managing Director

EUDCA

Christian Kallenbach

NDC - GARBE Data Centers Europe GmbH

Head of Sales & Marketing

Matthew Baynes

Vice President, Strategic Partners, Cloud & Service Provider Segment

Schneider Electric

17.10pm - 17:15pm

Closing Remarks

Steve Foley

Co-Founder

Digital Infra Network

17:15pm - 18:15pm

Drinks Reception, Networking

18:30pm

Event Ends.

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