Moro Hub and SAP in joint partnership to bring business AI to UAE

Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), has announced a strategic collaboration with SAP, a global leader in enterprise software solutions. This partnership aims to integrate SAP’s Business AI capabilities within the Moro Hub Data Center by 2025.

Through this collaboration, Moro Hub reaffirms its commitment to the UAE market by supporting the UAE National Artificial Intelligence Strategy 2031. The integration of SAP Business AI into Moro Hub Green Data Center is a pivotal move to expedite AI adoption across various sectors in the region, driving forward the UAE’s vision for a future underpinned by advanced technology and AI-driven solutions.

Mohammad bin Sulaiman, CEO of Moro Hub, stated, “Our collaboration with SAP is a significant milestone in our journey to support the UAE’s AI vision. By integrating SAP’s Business AI capabilities into our data center, we aim to provide businesses with advanced tools that drive efficiency, innovation, and competitive advantage.”

With recent investments in the UAE, SAP is dedicated to nurturing a robust technological ecosystem that fosters innovation and progress. This partnership with Moro Hub will enhance SAP’s service offerings and empower businesses across the UAE to harness the transformative potential of AI.

SAP’s Zeineddine, said “Partnering with Moro Hub aligns with our commitment to bringing best-in-class AI solutions to the UAE. This collaboration will accelerate AI adoption and innovation, providing unparalleled value to our customers and supporting the UAE’s ambitious AI strategy.”

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