New Asia-Pacific partnership to alleviate ‘data gravity’ concerns

Digital Realty has announced that Hurricane Electric has deployed points of presence (PoPs) at its data centres in Singapore, Hong Kong and Sydney, alleviating ‘data gravity’ concerns and giving customers access to a high-speed IP transit network that is designed to reduce latency, improve traffic flow, and increase the efficiency of their data networks.

This deployment broadens Digital Realty’s global relationship with Hurricane Electric to the APAC region which, fueled by rising demand for on-demand video, mobile gaming, and online content, is now the fastest developing region for data centre colocation in the world. The ensuing explosive growth in data gives rise to ‘Data Gravity’, the challenge of moving data at scale, thus impeding enterprise workflow performance, heightening security and regulatory concerns, and increasing costs.

According to Digital Realty’s Data Gravity Index report, data gravity intensity is expected to more than double annually through to 2024. Singapore, Sydney, and Hong Kong are expected to be among the locations experiencing the most dramatic increases.

To overcome Data Gravity challenges, digital businesses need to take a connected-community approach and shift to a data-centric IT infrastructure that brings users, networks and clouds closer to enterprise data. Through the global reach and connectivity density of PlatformDIGITAL, Digital Realty says that customers have a secure meeting place through which they can access extensive centers of data exchange they require to scale their digital businesses and overcome data gravity barriers.

“With businesses everywhere facing an explosion in the volume and complexity of the data they are managing, Hurricane Electric’s expansion to our facilities in Singapore, Hong Kong and Sydney will help our customers access a variety of new connectivity options to overcome data gravity barriers and scale their digital businesses,” said Govind Choudhary, head of service provider and market strategy, Asia Pacific, Digital Realty. “This extension of PlatformDIGITAL across Asia Pacific through Hurricane Electric’s global network connectivity will further enhance Digital Realty’s position as an industry leading interconnection platform.”

“Hurricane Electric is delighted to expand our relationship with Digital Realty by extending our global network to its fast-growing customer base at key locations in the APAC region,” said Walt Wollny, director of interconnection strategy at Hurricane Electric. “This network expansion builds on Hurricane Electric’s commitment to ensure that we provide connectivity to as many places as possible across the globe.”

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