Independent digital advertising technology company, PubMatic, has announced that all of its global data centers are now powered by 100 per cent renewable energy. The company said that it achieved this significant milestone as it embarks on a comprehensive, multi-pronged sustainability plan by the end of 2022.
According to the World Economic Forum, the infrastructure powering the Internet accounts for 2.5 per cent of worldwide electricity consumption. At PubMatic, the majority of this consumption occurs within ten global data centers, which account for over 90 per cent of the company’s energy usage. By owning and operating its own infrastructure, PubMatic has greater control over the reduction of energy consumption and reliance on fossil fuels.
To achieve the 100 per cent benchmark, PubMatic executed a renewable energy strategy that included collaboration with data center colocation providers and procurement of qualified renewable energy through virtual power purchase agreements (vPPA) and retail supply agreements. As a result, the company said that it has invested in enough wind and solar power annually to account for every unit of electricity used across its global data center operations.
“The digital advertising supply chain of the future will be transparent and efficient, and it will also be responsible. The advertising industry must focus on reducing its environmental impact and prioritise sustainability in infrastructure and operational practices. I am proud of what PubMatic has been able to achieve to date, and it is just the first step towards building a more environmentally sustainable business,” said Rajeev Goel, co-founder and CEO at PubMatic.
PubMatic’s milestone achievement is part of a comprehensive sustainability strategy across the organization. The company also supports Ad Net Zero, an organisation committed to reducing the carbon impact of developing, producing, and running advertising to zero by the end of 2030. PubMatic plans to develop and publish specific goals by the end of 2022 focused on improving sustainability across the global company’s owned and operated data centers, offices, and daily business processes with customers and partners.