Siemens to invest €1 billion in Germany to drive industrial metaverse


The investment is a part of the global investment strategy of around €2 billion revealed last month, which primarily focuses on new manufacturing capacities, innovation labs, education centres, and additional Siemens locations. The commitment to the Nuremberg metropolitan region is underscored by these investments.

This investment by Siemens will pave the way for the development of an industrial metaverse, leveraging relevant physical data and the application of artificial intelligence. The result is the next generation of high-tech manufacturing, characterised by enhanced sustainability and the ability to adapt flexibly to market changes.

“This investment is a strong signal for Germany as a location for innovation and production. The leading-edge manufacturing facility being built in Erlangen is a good example of how our economy is moving toward a climate-neutral future – as a strong industrial country with good sustainable jobs,” said German Chancellor Olaf Scholz.

“Siemens is banking on innovation in Germany and launching the next stage of digitalisation: we’re laying the foundation for the industrial metaverse in the Nuremberg metropolitan region. Here, on the new campus, we’re combining the real and the digital worlds,” said Roland Busch, President and Chief Executive Officer of Siemens AG. “Together with partners, we’re developing new digital technologies in the metaverse and revolutionising how we’ll run our production in the future much more efficiently, flexibly and sustainably.”

Furthermore, this investment aligns with Siemens’ strategy of integrating the physical and digital worlds. The company is strengthening its Erlangen location as a hub for digital production concepts, including the utilisation of the industrial metaverse, industrial 3D printing, and innovative power electronics.

The expansion of the facility is driven by a comprehensive and forward-looking sustainability and energy concept. The site, spanning approximately 200,000 square metres, is designed to achieve net-zero status and meet the highest sustainability standards.

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