Snowflake to showcase telco AI/ML innovations at MWC 2024

Snowflake, the data cloud company, will highlight enhanced offerings to its Telecom Data Cloud at Mobile World Congress 2024, including new innovations in artificial intelligence (AI) and machine learning (ML), leading telco partner solutions and cross-industry collaborations to tackle some of the most challenging issues facing the industry. Partner solutions include smart CapEx optimisation, capacity planning, field operations, tackling carbon emissions, predictive and automated network maintenance and Open Radio Access Network (ORAN) data enrichment and management.

With the new additions to Snowflake’s Telecom Data Cloud, organisations can reduce upskilling requirements and increase productivity, enrich data with AI and ML models, accelerate near real-time and secure data discovery and analysis, help meet sustainability requirements and enable telecom service providers to grow new, incremental service revenue while solving enterprise industry vertical needs.

Over 70 global ecosystem customers are now using Snowflake’s Telecom Data Cloud to drive innovations in telecoms, including Eutelsat Group, Spark New Zealand, CityFibre, Virgin Media Ireland and AT&T. Snowflake has also expanded its work with industry leading companies from 21 partners to nearly 40 (since Feb 2023), to deliver innovative solutions for telecom operators, including: Ericsson, Amdocs, Amazon Web Services (AWS); technology partners CARTO, Mapbox and Squid Cloud; and proven regional and global system integrators, including EY, IBM Consulting, Deloitte, Prodapt Consulting and DAS42.

“The telecom industry is at a turning point, evolving beyond traditional services. Telecom is becoming a foundational layer for all sectors, offering rich insights for enhancing customer experiences, optimizing networks, and informing urban planning,” said Phil Kippen, Global Industry GTM, Telecommunications at Snowflake. “In our increasingly connected world, the explosion of data is monumental. Especially in telecom, this deluge is not just a challenge but an opportunity. Understanding and leveraging this data through Snowflake’s Telecoms Data Cloud is key to unlocking new avenues for cross-industry innovation and collaboration.”

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