Time to end siloed thinking to tackle data centre sustainability

green data center

Colocation data centre development, operation, and cloud-based infrastructure management company, Serverfarm LLC, is to issue a white paper calling for an end to the siloed thinking that is preventing real sustainability actions in IT and data centres.

“It is time for CIO, CTO and data centre leader stakeholders to address head on the ESG, decarbonisation and sustainability challenges we face today if we are to deliver true net zero data centers and IT,” said Arun Shenoy, CMO and SVP of sales EMEA at Serverfarm.

The paper – ‘Data Center + IT Collaboration to Cut Carbon’ provides an applications to data centres perspective for CIOs, CTOs, CSOs and data centre leaders by providing a call to action for greater cooperation. It will also provide a number of checklists for data centre engineers and offers a ‘buildings to software’ perspective on digital sustainability.

The paper also covers greener data strategies for physical infrastructure, including existing buildings; new builds versus modernisation; greening space; power and cooling; green software development and applications; server and processor architectures; cloud tools; and measurement, monitoring, and management strategies.

“At every layer of the stack there are sustainability gains to be made. Down at the processor level, CIOs prioritise performance per watt, whereas data centre engineers focus on the buildings and infrastructure. These data centres use thousands of MWhs per year, but are often underusing their power capacity,” said Shenoy.

The paper will be available for free download from the Serverfarm web site starting 13th June 2023 at 12.00 A.M. PT.

Serverfarm acquires existing facilities for modernisation through sustainable infrastructure upgrades and green energy transition. The company has been growing rapidly across Europe, the Middle East, the U.S. and Canada and has firmly established its InCommand Services as the world leader in Data Center Management as a Service (DMaaS) with more than 750 locations now under management across more than 45 countries. Serverfarm is a member of the Climate Neutral Data Center Pact.

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