Daniel Pope started his first data centre business when he was 16, which was later sold to Telefónica. After that, he started a long career as a solution architect and as an architecture director and Integration EMEA at Ingram Micro Cloud. In 2015, he founded Submer with Pol Valls Soler intending to change how data centres are being built from the ground up. The aim is to make them as efficient as possible and to have little or positive impact on the environment around them, reducing their footprint and their consumption of precious resources such as water.