Changing data center efficiency practices

When temperatures skyrocket, and global warming is forcing us to question the techniques ordinarily used to cool data centers, as they are responsible for a significant part of the digital economy’s energy consumption. With the adoption of the cloud, the world’s IT is shifting on masse to data centers and cloud providers. Data centers are mission-critical infrastructure, meaning that the slightest weakness can have disastrous consequences, and a direct impact on our economy. However, many data centers have not evolved to keep up with the digital evolution we have seen over the last 20 years. Much-needed innovation should drive positive changes, not hinder our progress. It’s time to face the unforgivable consequences of cooling towers and actually take tangible steps towards change and ban them in Europe.